The world of cocktails and long drinks is constantly changing and evolving. Exciting new trends are already emerging for 2024 that will delight bartenders and cocktail enthusiasts. We have taken a closer look at the hottest developments and present our top trends for the 2024 season here.
Floral and fruity aromas
In addition to the classic citrus flavors, more unusual floral and fruity notes are also conquering the cocktail world. Floral aromas such as lavender, elderberry and rose as well as tropical fruits such as guava, passion fruit and dragon fruit are creating exotic new taste sensations. Teas and spices such as cardamom, ginger and turmeric also find their way into the glasses and give drinks a special touch.
Non-alcoholic and low-alcohol cocktails
The trend towards non-alcoholic and low-alcohol drinks continues unabated. More and more people want to drink more consciously or avoid alcohol altogether. Bartenders are responding to this with creative alternatives that are in no way inferior to alcoholic drinks in terms of taste and appearance. Homemade syrups, scrubs and bitters as well as unusual mixers such as kombucha and fermented juices are used. The result is complex and balanced drinks without any alcohol.
Slushy cocktails and frozen drinks
Refreshing and instagrammable: slushy cocktails and frozen drinks are all the rage. Whether frozen margarita, frosé or frozen piña colada - these ice-cold creations are perfect for hot summer days. Tequila and Mexican-inspired cocktails such as Paloma slushies are also very popular. With creative garnishes and color combinations, the frosty drinks are an absolute eye-catcher.
Retro revival of the 80s and 90s
The 80s and 90s are celebrating a comeback in the cocktail world. Neon colors, kitsch and trash are back in fashion. Classics such as Blue Lagoon, Sex on the Beach and Piña Colada are shining in new splendor, but are being reinterpreted with high-quality ingredients and creative twists. Even almost forgotten cult drinks such as the White Russian or the Grasshopper are celebrating a revival. Nostalgia and fun are at the forefront of this trend.
Regional focus and sustainability
Sustainability and regional ingredients are also playing an increasingly important role in the world of cocktails. Bartenders are increasingly focusing on seasonal and local products, reducing waste and experimenting with upcycling concepts such as using fruit waste for syrups and infusions. When it comes to spirits, the focus is also on artisanal production, transparency and regionality. This trend combines enjoyment with a sense of responsibility.
Spicy and salty cocktails
Cocktails with spicy and salty notes are becoming increasingly popular. Ingredients such as sesame seeds, cucumbers, tomatoes, corn, mushrooms, wild garlic and even broths are finding their way into high-quality drinks and giving them a new dimension. Fermented and pickled ingredients from the kitchen, such as vegetables or chicken fat, are also being used to enhance cocktails. This trend is bringing exciting umami-heavy taste experiences to bars.
Asian-inspired drinks
Asian cuisine and culture is increasingly influencing the world of cocktails. Ingredients such as sake, shōchū, Japanese whisky, soy sauce, miso, matcha and yuzu are finding their way into drinks. Japanese highballs, Korean soju cocktails and Chinese-inspired creations with baijiu are bringing new flavors and textures to the glass. This trend reflects the growing global network and interest in Asian culinary culture.
These trends show: The world of cocktails is more exciting and diverse than ever before. Whether spicy, fruity, non-alcoholic, retro or Asian-inspired - there's something for every taste. Be inspired and look forward to exciting new creations and taste sensations in the 2024 season. cheers!